Alex Anderson, Director, Tandem Productions
"Who's your podcast really speaking to? In an ocean of content, clarity about your show's unique value is essential. What sets it apart, and why will it truly connect with the listeners you're hoping to reach? Consider the tonal range of your show. Even the most complex or heavy topics benefit from lighter moments - spaces for listeners to breathe, reflect, or even smile. And when it comes to audience size, stay grounded. Massive numbers aren't the norm - and they don't have to be. What matters more is cultivating a clearly defined community that's genuinely interested and invested in what you're creating."
Ella Woods, Development Executive, Comedy and Entertainment, BBC Studios Audio
"Success isn't just about numbers. If you're doing something differently and brilliantly, it doesn't matter if you have 100 listeners or 1 million. Everyone starts somewhere, and a well-made, well-crafted and unique new podcast can be just as impressive as one made by people who've been in this industry for years. Show us what your podcast means to people, to your listeners, why they keep coming back to it, and why it needs to exist. Bring us into your world."
Steve Lanham, Head of Podcasts , History Hit
"Pick the moments that pull at an emotion or leave the listener wanting to spend more time with you."
Halina Rifai, Podcast & Audio Producer, Freelance
"Don't hold back your wins. Even if you think it is small (no win is small) include it in the application form. It's all about showing off here! Showcase your ability to engage an audience on and off the podcast. Provide loads of examples."
Cass Denton, Podcast, Radio and Development Producer, Freelance
"Showcase the very best of what you have, in all areas. Use those minutes wisely - show your best production, editing, sound design and attention grabbing moments. Be intentional about what you include and how. Think of it as the best taster you could ever make for your podcast, that will make people want to hear more."
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