Why the Listeners' Choice drive is your next marketing campaign.



Give the fans a voice and deepen engagement

Podcasting can feel like a one-way street. Asking for a vote flips the script, giving your audience a tangible way to say "thank you" and invest in your success. It stops being just your show and becomes their show, too.


The ultimate word-of-mouth marketing

Campaigns generate organic word-of-mouth. When fans vote, they talk, share, and post. This spike in social buzz and link-sharing acts as a powerful, built-in testimonial that introduces your podcast to entirely new audiences.


Join the exclusive BPA nominees club

With millions of podcasts out there, a British Podcast Awards finalist badge on your podcast artwork is an instant stamp of quality. This status boosts your credibility, making it much easier to land high-tier guests, secure premium sponsors, and win over new listeners.

How to get involved!


Phase 1: Round 1 Voting

This is where you mobilize your entire audience to get you onto the leaderboard.

Activate your socials

Download the official social media assets below. Use them across Instagram, TikTok and LinkedIn to announce your nomination and provide a direct link to vote.

Script it into your show

Don’t assume listeners follow you on social media. For the entire month voting is open, write a 30-second plug into your mid-rolls or outros. Keep the call-to-action simple: remind them how much their support means and where to click the voting link in your show notes.

Phase 2: Top 20 Voting

If your show makes the Top 20, it’s time to dial up the energy with some exclusive platform tools.

Record a 30-second video pitch

Send us a quick, punchy 30-second video asking your fans for their final vote.

Get featured on Spotify

Your video will live directly on the official Top 20 Playlist on Spotify, giving your show massive exposure to new listeners. Spotify will automatically send a push notification directly to your top 25% most loyal listeners, prompting them to vote for you.

Level up your visuals

Use our custom Top 20 social badges across your digital channels to create urgency and celebrate how far your community has brought you!