Mike Wooller

Deputy Head of Podcasts , DMG Media

Over the past 15 years, Mike has cultivated a wealth of experience in the audio space spanning music, radio and podcasts, with various positions held at the BBC and commercial media organisations.  His most recent role saw him play a pivotal role in Global's meteoric rise within the podcast space - a brand now boasting an enviable slate of chart-topping shows including The News Agents and My Therapist Ghosted Me, and strategic partnerships with the likes of iHeart Radio, The Athletic, ITV and Sky.  Now at DMG, he is responsible for strategically guiding our expanding podcast network, identifying new opportunities for growth across content, audience and revenue, with a remit to help build a best-in-class, premium audio brand.

What are you looking for in a winning entry? 

I essentially want to see a podcast that breaks the mould in some way. In a market where all the main players are scrambling to copy the latest 'hot' format, it's those truly unique podcasts that eventually become genre-defining. 

Top tip for entrants: 

The hard work has already been done - you've worked away releasing episodes week on week. But now's the time to sell it. Think about which 'best bits' someone brand new to your podcast should listen to if they wanted a whistle stop tour. Tell the judges how you've built a community around your podcast and how you've impacted that community in a positive way. We all love a great listen, but it's often your podcast's mission or the impact it has on it's audience that makes you stand out from the crowd. Be sure to include as much detail on that as you can.