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Best Family Podcast (NEW!)

Recognising excellence in the growing number of parenting podcasts, as well as those for children and young people that help to nurture the next generation of podcast listeners.

Outstanding entries in this category will... educate their audience in an accessible and entertaining manner. Eschewing the prescriptive, parenting podcasts should broaden our perspectives of good parenting, whilst children's podcasts should demonstrate how they engage listeners through format, casting and tone.

Best Culture podcast

Celebrating the podcasts that encourage us to seek out new releases and forgotten classics from all cultures - through reviews, interviews, discussion.... any or none of the above

Outstanding entries in this category will go beyond episode recaps or the typical ‘thumbs up/down’ critiques and give listeners fresh angles on the culture they love, with genuine and passionate presentation.


True Crime

One of podcast's biggest genres, winners in this category will be outstanding in their field. Whether it’s original investigations or pure storytelling, judges will be looking for well-researched programmes, with evocative storytelling and human stories at its heart.

Outstanding entries in this category will have crafted a format around the material available, whether that’s archive, original interviews or other techniques, playing with this most established of podcast genres to create something unique.

Branded Content

Showcasing the best examples of advertiser-funded podcasts, where both the editorial and sponsor’s aims are seamless and beneficial... and, above all, make a great listen.

Outstanding entries in this category will demonstrate either added value to the brand’s established consumer base, or reach beyond to new audiences.

Best Comedy supported by Podiant

Judges have been instructed to reward the podcast that tickled the jury the most - not necessarily the one that appealed to everyone. Make one judge laugh harder than any of the other entries, and you’ll walk away with the prize.

Outstanding entries in this category will be markedly different from the traditional 28’ radio formats, pushing boundaries that can’t be spoken on the FM dial.

And one clarification: we recognise there are different types of comedy: it could be belly laughs, sweet-natured, angry or timely satire, just plain surreal... all are welcome.



Incorporating drama, readings and all fake news...

Outstanding entries in this category will incorporate production that suits the story/stories and sound design that acknowledge an audience of headphone users, and could incorporate humour in much the same way as above. New writing, new talent, new ways of looking at the world - these will be noted favourably.

Smartest Podcast supported by Whistledown

From how to keep fit to how the world works - entries here should improve our understanding in an entertaining and accessible way.

From general knowledge and fact-based fun, to become ‘Smartest Podcast’ at the British Podcast Awards is to tell the world that every episode will make them smarter. Obvs.

Outstanding entries in this category will elevate the potentially driest of subjects to unmissable listening, making best use of podcasting’s unique qualities.

Represent Award supported by Twitter

Celebrating the diversity of Britain through podcasts, the winner of this category will be a series that gives voice to people underrepresented in other media. 

Entries should be able to support their audio with a written submission, detailing who they’ve reached and how it was done. You should, of course, also enter in your genre’s category too.

Best Radio Podcast supported by UK Radioplayer

This category recognises the radio programmes that demonstrate exceptional skill in tailoring their shows to podcast audiences. This may be through new content or a notable synergy with the medium.

The radio programme this is connected to must be available on a BBC or Ofcom licensed broadcast radio station.

Best New Podcast

We want to champion the best launch of a show across any genre - if you have managed to start well and keep getting better, tell us how. To qualify, you will have started the podcast in 2017.

Outstanding entries in this category will demonstrate the creative potential of the show, through new talent, writing or formats, rather than its current listener reach. Judges will want to label the winner ‘the ones to watch’ and forever claim they were listening from the beginning.’



Maybe you have incisive analysis, exceptional pundits and great access - or perhaps the discussion is merely a sideshow to the blossoming, unspoken romance between your contributors. Regardless, if you have a loyal audience and an entertaining show, you should enter.

Outstanding entries in this category will be able to demonstrate an fanbase loyal to the podcast beyond the dreams of most sports clubs. Audience size is not a factor: making niche sports accessible to wider audiences would be as valued here as much as any show pegged to a major sporting tournament.

Best Interview supported by ipDTL

Incorporating interview formats across many topics: from books, to comedy, to health, to human interest. Whether your guests are super famous or just damned interesting... perhaps they’re edited with a light touch, or cut down to size... either way, we want to hear the finest, most compelling, incisive conversations produced this year.

You can choose up to six clips from the year, or have singular clip of up to the maximum 20mins of the entry.

Outstanding entries in this category will recognise the history and success of this genre in podcasting, and aim to create something new with the format. Long-form programmes would do well to limit their entry to the clips that most accurately reflect their show.


Current Affairs

Incorporating business, news and current affairs programmes. From regular political discussions to original journalism, we want to hear podcasts that have sought insight into our complex society.

Outstanding entries in this category will find new angles on recent events, beyond the headlines and 24-hour news cycles, retaining relevance with an audience beyond the week they were published.

Entertainment supported by Sony Music's 4th Floor Creative

Incorporating music shows, magazines, true storytelling and other variety formats. If you put a spring in your listeners’ step, if you provide toe-tappin’, chin-strokin’, chuckle-inducin’ escapism... you should apply within.

Outstanding entries in this category will revel in their eclecticism, curating content or features that your subscribers unquestionably consume with open hearts and minds.

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Most Original Podcast supported by Audible

If you have a sound that is totally unique and - crucially - makes for a great listen, submit it here. 

Outstanding entries in this category will demonstrate an original format, presentation style and/or sound design. Wow our judges with something they’ve never heard before (in a good way).

Special Awards

Our special awards cannot be entered publicly. See our rules for more information.


Best Podcast Award

Or the ‘10 Months Later I Still Think About That Episode Award’. The highest honour of the night and, let’s face it, the easiest one to explain to your listeners that you’ve won. The winner is chosen from the Gold winners of the categories above - so anyone who enters the awards has a chance of winning this most prestigeous of categories.

Outstanding entries in this category will have outstanding presentation, original research or writing, appropriately superb sound design and boundary-pushing material that showcases the very best of what British podcasting can achieve.


Podcast Champion

Every year we bestow this title on the person or company that has championed the podcasting cause. This award could honour an app, critic, newsletter... anything or anyone that aids listeners’ search for the right podcast. It is nominated by the nominees of this year's awards and announced on the night.



We Brits are not fussy where our podcasts come from, and this award recognises the enormous influence and quality of other English-speaking nations. This award is shortlisted by the organisers and decided by the judges.

Listeners' Choice Award

The Listeners' Choice Award is a public vote, chosen by podcast listeners. Voting will open in March.