Twelve years after Apple created its iTunes podcast store, three years after Serial, the newest addition to the audio sector is to get its own awards ceremony.
The British Podcast Awards launches today, hoping to discover the breakout hits that rival the most talked-about shows of recent years.
The Chair of Judges for 2017 will be Helen Zaltzman, host of The Allusionist - part of the record-breaking Radiotopia network - and co-host of Answer Me This!, arguably one of Britain’s most successful, long-running podcasts.
Co-founder Matt Deegan said: “Britain has always been a home of creative excellence, and we want to help find the next Answer Me This! or My Dad Wrote A Porno.”
Alongside the usual gongs for comedy and current affairs, there’ll also be categories for True Crime, Best Interview and Smartest Podcast amongst others.
Co-founder Matt Hill said: “The British Podcast Awards aims to celebrate the quirkiest and most inventive shows being made right now - so we’ve built categories that reflect the huge range of talent in this country.”
The winners will be announced at the end of April at a Gala event and post-show party, presented by podcasting’s biggest names. Supporters of the night include two major podcast platforms, audioBoom and Acast, plus London recording studio Maple Street Studios and UK Radioplayer, who are supporting podcasts from broadcast radio shows.
The finalists will also be featured in an exclusive podcast series, available at theguardian.com/audio.
The awards will be decided by a panel of independent judges representing podcast creators, publishers, the press, listeners and audio industry executives.
Entries open today (6th February) and will close a month later on Monday, 6th March. To enter, go to britishpodcastawards.com